Plant-based diets are gaining in popularity worldwide, and one area that is seeing tremendous growth is the plant-based pasta market. Consumers are turning to healthier, more sustainable food options, and consumer packaged goods (CPG) companies are stepping up to meet their needs. Here are some trends in plant-based pasta and what CPG businesses are doing to stay ahead of the game.
Variety is key
Consumers are increasingly seeking variety in their plant-based pasta options. In addition to traditional wheat and gluten-free options, companies are expanding their offerings to include lentils, chickpeas, quinoa, and even seaweed-based pasta. This diversity allows consumers to find the perfect pasta for their dietary needs and preferences.
Consumers are concerned with what they are putting into their bodies and the impact their purchasing decisions have on the environment. As a result, sustainable packaging has become a top priority for many CPG companies. Many are switching to biodegradable or compostable packaging or using recycled materials to minimise their environmental footprint.
Innovation in ingredients
CPG businesses are expanding their plant-based pasta offerings and experimenting with unique and innovative ingredients. Examples include pasta made from chickpeas and turmeric or black bean and edamame noodles. These ingredients not only offer a new twist on traditional pasta but also pack in additional nutritional benefits.
As more consumers look to adopt a plant-based diet for health reasons, CPG companies are developing pasta options that cater to these needs. For example, some companies are introducing pasta made with flaxseed, chia seeds, and oats, offering health benefits like increased fibre and protein.
Flavours and seasonings
Another trend in plant-based pasta is the addition of flavours and seasonings to traditional pasta. Companies are experimenting with spices and herbs to create unique flavour profiles that can stand on their own or complement a variety of dishes. This allows consumers to switch up their pasta dishes without relying on heavy sauces or toppings.
Consumers are also looking for more customisable options for plant-based pasta. Companies offer pasta kits that include different types of noodles and sauces, allowing consumers to create unique dishes. This trend also allows for more flexibility in meal planning and catering to individual dietary needs and preferences.
In today’s fast-paced world, convenience is key. CPG businesses recognise this and create plant-based pasta options that can be cooked quickly and easily. These products offer consumers a quick and healthy meal option, from pre-cooked noodles to one-pot meal solutions.
The plant-based pasta market is evolving rapidly, and CPG companies are working hard to stay ahead of consumer wants and needs. With an emphasis on variety, sustainability, innovation, health, flavour, customisation, and convenience, these companies offer various options catering to different dietary preferences and lifestyles. As the demand for plant-based food options grows, we expect to see even more exciting developments in this market.